Blog Post

The Rotary International Board of Directors has voted to eliminate the annual presidential theme and logo. The change is taking effect on July 1, 2025.

Over the years, Rotary International Presidents had to come up with a theme to guide activities for the largest Humanitarian Service Organization. This year's theme focuses on creating hope in the world.
But during their October board meeting, the directors considered the data that shows that Rotary needs to increase continuity and brand consistency despite its leadership changing year over year.

By using consistent and unified messaging and visuals to tell the Rotary story, the organization can focus on what's important to it: increasing public awareness and understanding of who we are and what we do, offering a memorable membership experience for all, and raising contributions for The Rotary Foundation.

This implies that although Rotary International will continue to elect annual presidents, they will no longer have a theme motto or logo. However they will support the Rotary Action Plan.

The Rotary Foundation will also continue to issue official ties and scarves in exchange for a donation to The Rotary Foundation.